Designing Customer Service Processes For Companies Selling Solutions Through Complex Products


My Hubby’s Blog


When a company offers its customer a solution through a complex product, providing customer service after selling the product becomes very important. A good customer service process will lead to customer satisfaction and will make business easier for both parties. Let us see how we can go about designing a good customer service process.

Who is a customer?

A customer is an organization or individual who makes a decision to buy your product, by not choosing another similar product offered by your competitors, by spending his most valuable resource – MONEY.

ID-10046440 Image courtesy of 89studio at

Why is customer service required?

The moment the customer has decided to buy your product, he has already given you an edge over your competitors and at the same time has puts himself at risk. The supplier may not agree to this because he has seen the offered product work at several places…

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